For a good review of choices and etiquette regarding all things social media, pick up the free glossy mag “Void”.  This magazine does a backyard review of North Florida’s culture and lifestyle…mostly surfing and restaurants.  If you feel a little lost in the maze of Social Media, this is a great resource “what’s up” for Twitter, Vine, Facebook, and Instagram.  These are good tools to use for self-promotion and networking in the digital world.  I also highly recommend you try doing a basic search through Google resources.